Ivan Freaner — IFC Delivers
15+ years turning complex capabilities into strong brands — for commercial construction, prefabrication, data centers and mission-critical infrastructure.
Focus areas: Commercial Construction, Prefabrication, Data Centers, Mission-Critical Infrastructure, Brand Strategy, SEO + AI Search, Video Content, Trade Show Activation, Business Development.
About
With more than 15 years of experience in marketing, brand strategy and creative leadership, I help organizations turn complex capabilities into strong brands, meaningful relationships and new opportunities for growth. Today, much of my work is focused on commercial construction, prefabrication, data centers and mission-critical infrastructure, where I combine industry knowledge with brand strategy, digital marketing, SEO and AI search, video, trade show activation and business development support.
My experience extends across healthcare, energy, technology, government, consumer brands and professional services, working with organizations in New York City, Canada and across the United States. That broader perspective allows me to bring proven ideas from outside the construction industry into the built environment — creating marketing that builds awareness, increases discoverability, strengthens strategic relationships and gives business development and sales teams more opportunities to start conversations and grow.
Core competencies
Three disciplines, one operating system for growth.
Portfolio
Selected construction, industrial and brand work — websites, campaigns, video, print and demand generation.
Commercial construction
Award-winning prefabricated construction solutions
Full-scope brand, website, content and demand generation for an award-winning prefabrication contractor — establishing category authority across commercial construction, data centers and mission-critical infrastructure.
Mission-critical infrastructure
Industry features and earned thought leadership
Building brand awareness, thought leadership and visibility across the data center and mission-critical infrastructure industry through earned articles, podcasts and media relationships.
Digital performance
Measurable gains in visibility and engagement
Technical SEO, optimized construction content, structured digital ecosystems and AI-search enhancements strengthened discoverability — while organic LinkedIn storytelling expanded industry reach with zero sponsored impressions.
Roofing
Residential and commercial roofing
Brand identity, website, landing pages and video for a residential and commercial roofing company — from digital presence to print and customer follow-up campaigns.
Industrial HVAC / Canada
Industrial HVAC solutions for government and private sector
Brand, website, video and trade show creative for an industrial HVAC technology company serving Canadian government and private sector clients.
Energy / retail
Petro Points email + gamification campaigns
Email campaigns and playable games for Petro Points — engagement mechanics that turned loyalty communication into interactive brand experiences.
Maritime / compliance
ABS WaveSight maritime regulatory campaign
An awareness campaign ecosystem for maritime CII compliance — landing page, digital campaign, branded report, fact sheets, newsletter and video working together as one lead-generation system.
Construction video library
Results
Measurable gains in digital visibility, brand awareness and industry engagement.
A technical SEO, optimized construction content and AI-search strategy built at Klover strengthened discoverability for prefabrication, data centers, cold-formed steel and mission-critical construction — a stronger digital brand generating greater awareness and more opportunities through both traditional and emerging search channels.
A more strategic, consistent LinkedIn content strategy combined project storytelling, field leadership, executive thought leadership, jobsite video, employee recognition and industry-focused content — turning social presence into a platform for brand awareness, relationships and business development. Zero sponsored impressions.
Capabilities
Campaign systems built to capture, nurture and convert — from first impression to signed contract.
Video greeting, social cuts and email driving to a lead-capturing landing page with downloadable content and an interactive survey.
Fact sheets, branded QR cards and email campaigns feeding a single landing page that captures and nurtures every lead.
Workshop-specific landing pages with dedicated email, plus personalized video outreach for high-value targets.
Event coordination, management and lead nurturing — from registration landing pages to post-event follow-up.
Industries served through this work
Testimonials
Clients on collaboration, craft and results.
I've worked with Ivan for the past 12 months on three projects and have nothing but accolades. The IFC Delivers team is collaborative, innovative and informed about the needs of non-profit web development. The team are powerful listeners that take the nuanced needs of mission-oriented groups and develop meaningful, tasteful and affordable web design. They make the hard work of developing outward-facing communications less tedious and help build the bridges to brand development that non-profit organizations often lack. Working with Ivan and the rest of the IFCDelivers team is an asset and I'd wholeheartedly recommend them to any group needing an organizational virtual facelift!
Natasha Johnson
Executive Director / Founder
Globalizing Gender
We worked with Ivan Delivers on a website design project for the city of New York. The DYCD/Young Adult Internship Program (YAIP) curriculum has been extremely valuable to the YAIP providers. You should know that YAIP has been touted as one of the most successful programs DYCD has in the NYC portfolio of workforce programs. I strongly believe our support and tools like the curriculum and video we delivered had a lot to do with it.
Sharon Sewell-Fairman
Executive Director
Workforce Professionals Training Institute NY
The NYC Alliance Against Sexual Assault worked with Ivan as a part of the redesign of our organization's website and it was a truly wonderful experience. Ivan spent the time to truly know us — the work we do, the goals we have for the future of the organization, and the barriers we have to reaching our audience — and then shared a number of options for our design that demonstrated a deep understanding of who we are. The creative process was open and collaborative, with our team leaving each meeting feeling truly heard. I highly recommend Ivan and his team.
Emily Miles
Executive Director
New York City Alliance Against Sexual Assault
Working with Ivan and his team has been a pleasure. They are both professional, responsive and enjoyable to engage with. Their ability to integrate our ideas into a top notch product was refreshing and I wouldn't hesitate to work with them again!
Michelle Hadden, MSW
Assistant Executive Director
New York Council on Problem Gambling
Next step
Whether it's a brand refresh, a data center campaign or a full digital ecosystem — the work starts with a conversation.